Prima Chauffeur Services partners with travel agents and tour operators to deliver premium chauffeured transfers and private tours for their clients across Australia. When you book Prima, your clients get a consistent, professional service — and you get a reliable ground-transport partner who makes you look good.
For the travel trade
Reliable for your clients: tracked flights, meet & greet, fixed fares
Full service range: airport, cruise, corporate transfers and private tours
One point of contact: Prima coordinates every journey, nationwide
Why Travel Agents Partner With Prima
- Consistent, premium service — the standard your clients expect, delivered every time.
- Reliability you can promise — real-time flight tracking, meet & greet and fixed, upfront fares.
- One partner for the whole journey — airport, cruise, corporate transfers and private tours in one place.
- Trade support — a dedicated application and booking process for agents and tour operators.
What We Provide for Your Clients
Coverage Across Australia
Prima is based in Sydney, where our own chauffeurs and fleet operate every day. For journeys in other Australian cities — including Melbourne, Brisbane, Adelaide, Perth, Canberra and Newcastle — the drive may be fulfilled by a carefully selected local chauffeur partner working to Prima's service standards. Either way, Prima remains your single point of contact from first booking through to arrival, so you get consistent, nationwide coverage with one trusted team to deal with.
How It Works
- 1. Apply — register your agency through our partner application.
- 2. Book — request transfers and tours for your clients.
- 3. We deliver — Prima coordinates the journey and keeps you updated.
Partner with Prima
Become a Prima Travel Partner
Register your agency or tour operation to start booking premium chauffeured transfers and tours for your clients.
Apply to Partner →
Prefer to talk first? Contact our team and we'll walk you through it.
Frequently Asked Questions
Who can partner with Prima?
Travel agents, tour operators and other travel-trade businesses who arrange ground transport or tours for their clients in Australia.
What services can we book for clients?
Airport transfers, cruise terminal transfers, corporate chauffeur services and private tours across Sydney, with nationwide coverage through our partner network.
How do we get started?
Register through our partner application. Once approved, you can start booking transfers and tours for your clients.