Melbourne rewards people who slow down. Its best moments are not on a checklist — they are down a laneway you would have walked past, in a garden you did not know was there, or on a beach fifteen minutes from the centre of town. A private city tour is the easiest way to see all of it without spending half the day working out trams and parking.

This guide covers what a Melbourne city tour with Prima includes, how long to allow, the best time of year to visit, and how the day can be shaped around what you actually want to see.

At a glance
Duration: Half day, approximately 4 hours — extendable to a full day
Price: From A$550 per vehicle, half day
Best for: First-time visitors, cruise passengers in port, and anyone with a single free day in Melbourne
Starts: Your hotel, private address or the cruise terminal — anywhere in Melbourne
Vehicle: Private luxury sedan, SUV, V-Class or Sprinter — your party only

What the Tour Covers

The route below is our recommended half-day loop. It balances the landmarks people come to Melbourne for with the quieter corners that make the city worth returning to. Every stop can be added, dropped or swapped — simply tell your chauffeur.

Federation Square and the Riverfront

The natural starting point. Federation Square sits opposite Flinders Street Station, one of the most photographed buildings in Australia, with the Yarra River and Southbank promenade a short walk away.

The Laneways and Street Art

Hosier Lane, AC/DC Lane and the arcades around Degraves Street are where Melbourne’s reputation was made. The artwork changes constantly, so no two visits look the same. We park nearby and you explore on foot at your own pace.

Royal Botanic Gardens and the Shrine of Remembrance

Thirty-eight hectares of gardens on the edge of the city, with the Shrine of Remembrance directly opposite. The view back towards the skyline from the Shrine’s forecourt is one of the best in Melbourne and costs nothing.

The MCG and the Sporting Precinct

The Melbourne Cricket Ground holds one hundred thousand people and is the spiritual home of Australian sport. Even from the outside it is worth the stop; tours of the interior can be arranged if you would like to go in.

St Kilda, Luna Park and the Foreshore

Twenty minutes from the centre, St Kilda offers a palm-lined esplanade, the heritage-listed Luna Park entrance, and Acland Street’s cake shops. Little penguins come ashore at the St Kilda breakwater around dusk if your tour runs late.

Brighton Bathing Boxes

Eighty-two brightly painted Victorian bathing boxes on Dendy Street Beach, unchanged in over a century and still privately owned. It is the single most photographed spot in bayside Melbourne.

Private Tours

Design Your Melbourne Day

Tell us what you would like to see and we will build the itinerary around it.

Enquire About This Tour →

When to Visit

Melbourne is famous for four seasons in one day, and the saying is earned. The city is enjoyable year round, but the experience does change.

Whatever the forecast, the vehicle is climate controlled and the itinerary can shift indoors at short notice — a genuine advantage over a walking or open-top tour.

Practical Details

Pricing

This tour is priced from a$550 for a half day. The figure is confirmed in writing before you book and does not change afterwards.

Your Vehicle and Chauffeur

Every Prima tour is fully private. There is no shared coach, no other passengers and no fixed departure time — the vehicle and the chauffeur are yours for the day.

Luxury Sedan or SUV — up to 3 passengers

Quiet, comfortable and climate controlled, with leather seating and room for cameras, coats and day bags. Ideal for couples, solo travellers and small families.

Mercedes V-Class or similar — up to 6 passengers

A spacious luxury people mover with individual seats, generous legroom and space for everyone’s belongings. The most popular choice for families and small groups.

Mercedes Sprinter or similar — up to 11 passengers

Premium large-group transport for extended families, corporate groups and multi-generational travel, with ample luggage space for a long day out.

Frequently Asked Questions

How long is the Melbourne city tour?

The standard tour runs about four hours as a half day. It can be extended to a full day of eight hours or more, which allows time to add the Yarra Valley, the Mornington Peninsula or the Dandenong Ranges.

Can you collect us from a cruise ship?

Yes. We collect from Station Pier in Port Melbourne and can time the tour to your ship's departure, keeping a safety margin so you are back on board well before all-aboard time.

Is this a private tour or a shared group tour?

Every Prima tour is completely private. You travel only with your own party, in your own vehicle, with a dedicated chauffeur. There are no other passengers and no fixed schedule.

Can the itinerary be changed?

Yes. The stops listed are our recommended route, but the day is yours. Tell your chauffeur what you would like to see more of, what to skip, or where you would like to stop for a meal, and the itinerary is adjusted on the spot.

Where does the tour start and finish?

We collect you from your hotel, private address, or any location in Melbourne that suits you, and return you to the same place or anywhere else you prefer at the end of the day.

How much does the Melbourne City tour cost?

This tour starts from From A$550 per vehicle for a half day. The price covers the vehicle, chauffeur, fuel and tolls; attraction admissions and meals are paid directly on the day. Your figure is confirmed in writing before you book.